Local Fresh 2U

So much more than just a logo

Local Fresh 2U, a new grocery delivery service, needed a logo and brand identity that was fresh, friendly and showcases local, fresh produce.

Not only did they need a logo but they needed a whole brand identity. So in addition to creating an awesome logo for them, I also provided them with a detailed brand guideline that included things like the right way to use their logo, what fonts to use, brand colours, photography and icon styles and various examples of the brand used in real life situations. Think of this as a user manual for the brand, something that they can refer back to when producing anything themselves (example, social media) and when engaging with other suppliers (example, web developers, uniforms). This ensures that everything is consistent and professional looking, no matter who produces it.

But wait there’s still more! They also got some super cool custom icons created. Again this was to make sure everything looks consistent, therefore creating a strong brand for their customers at any touch point.
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